What kind of media institution might distribute your media product and why?

A film institution is a company which disperses all genres of films for audience consumption. After a film has been funded and produced, it would be shown in cinemas and then made onto DVD's for people to buy. Film institutions are very important because not only do they promote the film, they provide funding which helps the film to be produced. There are many different types of film institutions, which are linked to different types of films. If our film was to be produced it would be a "Hollywood" film, this is because our film would appeal to different age groups, which would make sales large. Many "Hollywood" films have a clear but thorough storyline, which relates to our film, as the storyline focuses on "Jack the Rippers" life, and the murders he committed.

As a group we decided to chose "Lionsgate" as our film institution. After discussion, we decided to choose this because "Lionsgate" is well known for producing horror/thriller films. It is important that we chose the right film institution, as this would be the company that would promote our film, and as all institutions have specialities, you would need to make sure that they are the right institution for your genre. Lionsgate has funded and distributed films such as saw, The Possession and Abduction. All of these films are comparable to ours as they all portray the typical conventions of a horror/thriller film. For example, Saw portrays the typical horror villain, which in many cases scares the audience. Another example is the film "The Possession" which contains very slow, eerie music,which  makes the scenes very tense. As a group, we are glad that we chose "Lionsgate" as it is a very popular film institution which is recognisable to a lot of people. For a film to be classed as a "Hollywood" film, in needs a well known film institution, in order to gain high funding. This is because many "Hollywood" films need a lot off funding, due to expensive sets, stars and props. Also, with a well known film institution people are more likely to see the film, as they are expecting a lot from it.

The film "The Possession" was produced and funded by "Lionsgate". Although the storyline is not similar to our film, there still is some similarity between the conventions used. One example of this is the music, this is because the music used is very eerie, but at some points is fast paced to cause tension for the audience. Another way this film is similar to ours is the focus on the villain in the film. This is because throughout "The Possession" there is constant reference to the villain of the film, and when they do show themselves, it causes fear for the audience, like when they see "Jack the Ripper".



When it came down to choosing which film institution we would use, our group did lots of research to make sure that we chose a suitable one. We all worked well as a team and had no disagreements on our final decision.