Friday, 24 January 2014

How did you attract/address your audience?

Music

Our scene is based around tension and mystery and the murder of a young women, this is why the music was so important as it needed to have the same impact. The age group we was appealing to was between 16-25, this is because horror/thriller films are very popular with this age group as they enjoy the build up of tension and the plot twisters throughout. We knew that in order to attract our audience we would need to make the music suitable for our video, but also appealing so the audience are engaged. We used garage band to make the music, and there was a range of loops we could chose from to make our desired track. At the beginning of our track there is a short piano solo which sounds very eerie and menacing. This would attract to the audience because they would know from the beginning that this film would be spooky and scary. After a few seconds a much more fast paced and energetic beat begins to play, we decided to keep the piano in the background so it still has that spooky element, and keeps the audience engaged in the scene. We spent a while deciding whether to create a slow track, or whether to test the typical conventions of a horror/thriller and create a more fast paced track. After discussion, we decided to go for the fast paced music, this was effective as it showed that we could all work well as a team, and make decisions which would benefit our film. As a group we believed that a fast paced track would appeal to the audience, as it creates that climax of tension, and leaves the audience wondering what will happen. A strong drum beat in the background would attract the audience because it comes across as quite dominant and controlling, which represents our main character "The Ripper".                                              

This is the opening of the BBC drama "Ripper Street", which is about a police detective who solves murders in White chapel. I think that the music in this is similar to ours, as although the topic of the programme is quite sinister, the music has that up-beat element, which makes it catchy to the ear and appealing for the audience to listen to.   The way that this soundtrack has a solo piece at the beginning to draw in the audience, is also similar to ours, as we have the piano piece. I like how the music in this track matches the fast paced shots and images, which adds to the impact. With our music, we also wanted our shots to fit so that the audience can engage with them.



Costumes, sets and props

Costumes

In order for our characters to look realistic, we decided to find costumes that would fit in with the late 1800's era. As a group we believed that having suitable costumes would be effective and draw in the audience because it would be easier for them to engage in the storyline, and believe the surroundings. We decided to dress our female character in a long red dress, as this is what a prostitute in the 1800's would were. We believe that this would address the audience because it highlights the class difference between the male character, and how poverty was a big part of Victorian London.

Our victim actress

We decided to keep with the traditional "Jack the Ripper" outfit, which was all black. We decided this would be effective because it keeps to the theme of mystery and tension, as the audience would speculate about what the culprit looks like. We dressed our actor in a black coat, top hat and scarf. We believe that this will attract the audience, because as soon as they see these clothes, they know who that character is. It also fits in with "Jack the Rippers" personality, as he was a very sly man who kept to the shadows. This is how we wanted our character to come across in the scene.

Set
It is well known that "Jack the Ripper" killed his victims in London, as a group we decided that we wanted to film somewhere that would look similar to London, in order for our scene to look realistic. At first we planned to travel up to London, and actually film were "Jack the Ripper" killed his victims, however whilst making arrangements, we decided that it would not be conventional going to London, for reasons such as the cameras running out of charge. We decided that we would film in Rochester, due to the buildings and houses being similar to those in the Victorian era. It was also convenient as we all lived quite close and knew our way round. Having a set that fitted in with the era and storyline would attract the audience as it would enable them to engage more, and really invest in the characters and plot.


The majority of our shots were filmed in an alley in Rochester high street, we decided to film here because "Jack the Ripper" called his victims in the alleys of London. We also filmed in dark alleyways to attract the audience, this is because the spookiness of the alleys would get the audience on edge, also it fits in with the genre of film. Having a suitable setting was important because it not only shows the planning that went into our film, it also emphasises our characters, plot and costumes.


Props

In order to emphasise our setting, we decided to make a few props to make our shots look more realistic. The first prop we made was a wanted poster, with a silhouette of "Jack the Ripper" on it. We made it look suitable for the era by tea staining it and burning the corners slightly. This was effective as it really stood out in the shots, and attracted the audience because it created that sense of mystery and excitement at the thought of a killer being hunted.

Another prop we created was a variety of pictures/maps/newspaper articles surrounding "Jack the Ripper" and his victims. Like the poster, we burnt and stained the pictures to give them a vintage look. This prop was used for the first half of the scene, when all the titles were being shown. This was effective because we had the word "Murder" being shown, this would appeal to the audience as it would give them a small insight to what the film is based on. As a group we believe that making the different props and collecting the images really added to our opening scene, this is because all the small details are the things that the audience will pick up, and will enable them to be more involved in the film. We had no problems when making the props, and worked well as a team.


No comments:

Post a Comment